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Module 02  •  Plan stage

Domain, Brand & Business Email

Learn to choose and buy the right domain, give your business a simple, professional brand, and set up an email address customers trust.

2Live sessions
3Hours in total
$390Price
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Who this module is for

  • Anyone starting an online business who needs a name, a domain and a professional email.
  • People who bought a domain and don't know what to do with it next.
  • Business owners still using a free email address for customers.

Before you start

  • A business idea or a first plan. Module 01 helps if you don't have one yet.
  • A payment card to buy your domain and email service yourself (usually a small yearly cost).
  • Recommended first: From Idea to Online Business (module 01).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Name, domain & DNS

    90 min
    Topics
    • Choosing a business name: short, easy to spell, easy to remember
    • Checking availability: domain, social media handles and trademarks
    • Domain endings and registrars: prices, renewal costs and hidden extras
    • Buying your domain: account security, WHOIS privacy and auto-renewal
    • DNS made simple: A, CNAME, MX and TXT records

    In the session: you choose your name, check availability and buy your domain with your trainer guiding each step.

  2. Session 2 — Brand basics & business email

    90 min
    Topics
    • A simple brand guide: logo, colour palette, fonts and tone of voice
    • Free and low-cost tools to create a logo
    • Business email options: Google Workspace, Microsoft 365 and others
    • Connecting email to your domain with MX records
    • Email trust and deliverability: SPF, DKIM and DMARC
    • Email signature and first professional templates

    In the session: you set up your business email on your domain, add the trust records and send your first test email. You also start your brand guide.

Practical assignment

Finish your brand guide (template in the workbook): logo, colours, fonts and a one-line description of your business. Then send your trainer an email from your new business address with your brand guide attached. Your trainer checks that the email arrives correctly and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for both sessions
  • Business name checklist
  • Domain registrar comparison table
  • DNS records cheat sheet
  • Brand guide template
  • Business email setup guide (Google Workspace and Microsoft 365)
  • SPF, DKIM and DMARC checklist
  • Glossary of domain and email terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

Are the domain and email costs included?

No. You buy them directly from the providers you choose, in your own name, so you always own them. Most cost a small amount per year.

I already have a domain. Is this module still useful?

Yes. You learn to manage it properly, understand DNS and set up a trusted business email on it.

Will you design my logo?

No. You learn simple tools and rules to create your own brand guide, and your trainer gives you feedback on it.

Your name is the first thing customers see. Make it count.

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