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Module 03  •  Plan stage  •  Self-study

Money Basics for Online Business

Understand your numbers without being an accountant: price for profit, plan your cash and avoid tax surprises.

6Lessons
About 2Hours
$100Price

Who this module is for

  • Anyone starting an online business who isn't a "numbers person".
  • Founders who want to set prices with confidence.
  • Business owners who want better conversations with their accountant.

Before you start

  • No finance knowledge needed: if you can use a calculator, you can do this module.
  • Recommended first: From Idea to Online Business (module 01).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Lesson 1 — Pricing and margins

    Fixed and variable costs, gross margin, break-even, your own pay and the real cost of discounts.

  2. Lesson 2 — Cash flow

    Profit vs cash, the 12-week cash-flow sheet, payment terms, a safety buffer and money for tax.

  3. Lesson 3 — Simple bookkeeping

    Separate accounts, documents for every transaction, good invoices and the monthly close.

  4. Lesson 4 — VAT basics for selling online in the EU

    How VAT works, the reverse charge for businesses, the €10,000 threshold and the One-Stop Shop.

  5. Lesson 5 — Key numbers to watch

    Revenue, margin, profit, average order value, conversion rate, CAC and a monthly dashboard.

  6. Lesson 6 — Working with an accountant

    What they need, a monthly hand-over pack, good questions and avoiding year-end surprises.

Quiz & certificate

A 10-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Pricing and break-even calculator
  • 12-week cash-flow sheet
  • Monthly close checklist
  • VAT questions for your accountant
  • Monthly dashboard
  • Accountant hand-over list
  • Glossary of finance terms

What every module includes

Course workbook

A PDF workbook with lessons, checklists and templates.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

Self-study modules include written lessons, the course workbook, a quiz and a certificate, without live sessions or a practical assignment.

Continue your path

FAQ

Is there a trainer in this module?

No. This is a self-study module: you read the six lessons at your own pace and use the workbook.

Will this course do my accounting or taxes?

No. It teaches you the basics, so you understand your numbers and can work well with your accountant, who handles the rules for your country.

I'm outside the EU. Is the VAT lesson still useful?

Lesson 4 focuses on the EU, but the idea of sales tax, thresholds and asking the right questions applies in most countries. The other five lessons apply everywhere.

Know your numbers. Build a business that lasts.

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