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Module 12  •  Grow stage

Analytics & Conversion Tracking

Learn to measure what really happens on your website — where visitors come from, what they do, and which marketing brings sales.

3Live sessions
4.5Hours in total
$490Price
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Who this module is for

  • Website owners who don't know where their visitors and customers come from.
  • Anyone spending money on ads without clear numbers.
  • Students about to start Google Ads, social media ads or SEO.

Before you start

  • A live website and access to its settings.
  • A cookie notice on your website, or the plan for one (covered in module 06).
  • Recommended first: Website Launch (module 04) and Legal & Trust Essentials (module 06).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Set up your measurement

    90 min
    Topics
    • What to measure: your goals and the actions that lead to them
    • Google Analytics 4: properties, data streams, events
    • Google Tag Manager: tags, triggers and variables in plain words
    • Cookie consent and Consent Mode
    • Privacy-friendly alternatives to Google Analytics

    In the session: you write your measurement plan and install Google Analytics 4 with Tag Manager on your website with your trainer.

  2. Session 2 — Track conversions & campaigns

    90 min
    Topics
    • Key events: form sends, sign-ups, purchases, clicks on phone or email
    • Testing your tracking with Tag Assistant and DebugView
    • UTM parameters: tagging links in emails, social posts and ads
    • Linking Google Analytics with Google Ads and Search Console
    • Checking the Meta Pixel and other tracking tags

    In the session: you set up and test your key events and create your UTM link template with your trainer.

  3. Session 3 — Reports, dashboards & decisions

    90 min
    Topics
    • The reports that matter: traffic sources, landing pages, key events, devices
    • Explorations: following visitors' paths
    • A simple dashboard in Looker Studio
    • Reading numbers correctly: samples, consent gaps and common mistakes
    • A monthly review routine: from numbers to decisions

    In the session: you build your dashboard with your trainer and do your first monthly review together.

Practical assignment

Make sure at least three key events are tracked and tested on your website, use UTM links in one campaign, and build your dashboard. Send your trainer a link to your dashboard (view access) and your completed measurement plan. Your trainer reviews them and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 3 sessions
  • Measurement plan template
  • Google Analytics 4 and Tag Manager setup guide
  • Key events checklist
  • UTM link builder sheet
  • Dashboard template guide
  • Monthly review checklist
  • Glossary of analytics terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

Is Google Analytics free?

Yes, Google Analytics 4, Tag Manager and Looker Studio are free for small and medium websites.

Do I need to know how to code?

No. Tag Manager lets you set up tracking without code. Your trainer guides you through each step.

Will you set up the tracking for me?

No. You set it up yourself during the sessions, with your trainer guiding and checking your work.

What you don't measure, you can't improve. Start measuring.

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