Academy Free roadmap call
Module 09  •  Grow stage

Google Ads

Learn to plan, launch and optimise Google Ads campaigns that bring the right visitors to your website — and to know exactly what every click costs you.

4Live sessions
6Hours in total
$890Price
Enrol now Book a free roadmap call

Who this module is for

  • Website owners who want customers from Google search, starting this month.
  • Anyone who has tried Google Ads, spent money and isn't sure what worked.
  • Students who finished Website Launch and are ready for their first visitors.

Before you start

  • A live website with at least one page you want people to land on.
  • A Google account. You create your Google Ads account with your trainer in session 1.
  • A small test budget for your own campaigns. You decide the amount; in session 1 you learn how to set it.
  • Recommended first: Website Launch (module 04).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — How Google Ads works & your campaign plan

    90 min
    Topics
    • How the ad auction works: bids, Quality Score and Ad Rank
    • Campaign types and when to use each: Search, Performance Max, Demand Gen, Display, Video
    • Setting a goal: leads, sales or calls — and what one customer is worth to you
    • Budgets: how much to start with and how to avoid surprises
    • Google Ads policies and advertiser verification

    In the session: you create your Google Ads account with your trainer, set billing safely and write your one-page campaign plan (goal, audience, location, budget).

  2. Session 2 — Keywords & campaign structure

    90 min
    Topics
    • Keyword research with Keyword Planner: search volume, competition, cost estimates
    • Match types: broad, phrase and exact — and when each is safe to use
    • Negative keywords: stop paying for the wrong searches
    • Structuring campaigns and ad groups around themes
    • Matching each ad group to the right landing page

    In the session: you build your keyword list, negative keyword list and campaign structure for your own business.

  3. Session 3 — Ads, assets & conversion tracking

    90 min
    Topics
    • Writing responsive search ads: headlines, descriptions, pinning
    • Ad assets (formerly extensions): sitelinks, callouts, structured snippets, images, calls
    • What makes a landing page convert
    • Conversion tracking with the Google tag and Google Analytics 4
    • Consent Mode for visitors in the EU

    In the session: you write your ads and assets, set up conversion tracking on your website and test that it records correctly. Then you launch your first campaign.

  4. Session 4 — Bidding, reports & optimisation

    90 min
    Topics
    • Bidding strategies: Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS
    • The learning period: what to expect in the first 1–2 weeks
    • Reading reports: the search terms report, impressions, CTR, cost per conversion
    • A weekly optimisation routine: what to check and what to change
    • When (and when not) to add Performance Max

    In the session: you review your live campaign's first results with your trainer, find wasted spend and make your first round of improvements.

Practical assignment

Run your own Search campaign for at least 14 days after session 3. Then send your trainer a short summary (template in the workbook): spend, clicks, conversions, the 5 best and 5 worst search terms, and three changes you made and why. Your trainer reviews it and gives you written feedback.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 4 sessions
  • Campaign plan template
  • Keyword research worksheet and a starter list of negative keywords
  • Ad copy formulas and examples
  • Conversion tracking setup checklist
  • Weekly optimisation checklist
  • Assignment summary template
  • Glossary of Google Ads terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

How much should I spend on ads during the course?

That's your decision. In session 1 you learn how to set a sensible test budget for your goal. The course price does not include ad spend, which you pay directly to Google.

Will you manage my Google Ads account?

No. You build and run your own campaigns, with your trainer guiding and reviewing each step. You leave with the skills to manage them yourself.

Can I take this module if my website isn't live yet?

You need a live page for your ads to send visitors to. If you're not there yet, start with Website Launch (module 04).

Every click should earn its place. Learn to make it happen.

Book a free roadmap call