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Module 10  •  Grow stage

Social Media Advertising

Learn to reach new customers with ads on Facebook, Instagram and TikTok — and to measure which ads really bring sales.

3Live sessions
4.5Hours in total
$690Price

Who this module is for

  • Business owners whose customers spend time on social media.
  • Anyone who has "boosted" posts and isn't sure it worked.
  • Students who want a second source of visitors next to Google.

Before you start

  • A live website with a clear offer and a page for your ads to send visitors to.
  • A Facebook page or Instagram business account (you check the setup with your trainer in session 1).
  • A small test budget for your own ads. You decide the amount.
  • Recommended first: Website Launch (module 04) and Analytics & Conversion Tracking (module 12).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Set up & tracking

    90 min
    Topics
    • How social media ads work: auctions, objectives and the algorithm
    • Meta Business tools: business portfolio, ad account, page and Instagram
    • TikTok Ads Manager: account setup
    • Meta Pixel, Conversions API and TikTok Pixel in plain words
    • Ad policies and account safety

    In the session: you set up your ad accounts and install your tracking, then test it with your trainer.

  2. Session 2 — Audiences, creatives & your first campaign

    90 min
    Topics
    • Campaign objectives: awareness, traffic, leads, sales
    • Audiences: interests, custom audiences from your visitors, lookalike audiences, automated targeting
    • Ad formats: image, video, carousel, Reels, TikTok videos
    • Creating ads with your phone and free tools
    • Writing ad text and headlines
    • Budgets and campaign structure for small tests

    In the session: you build your first Meta campaign with your trainer and prepare your first ads.

  3. Session 3 — Measure, test & improve

    90 min
    Topics
    • Reading Ads Manager reports: reach, clicks, cost per result, return on ad spend
    • Testing ads against each other the right way
    • When to stop, change or scale an ad
    • Retargeting: reaching people who visited your website
    • Running your first TikTok campaign
    • A weekly routine for your ads

    In the session: you review your live campaign's first results with your trainer and plan your next tests.

Practical assignment

Run your own campaign for at least 10 days with at least two different ads. Then send your trainer a short summary (template in the workbook): spend, results, cost per result, which ad won and why, and what you will test next. Your trainer reviews it and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 3 sessions
  • Account and tracking setup checklist
  • Campaign objective guide
  • Audience planning worksheet
  • Ad creative formulas and examples
  • Testing plan template
  • Assignment summary template
  • Glossary of social media advertising terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

Is the ad budget included in the course price?

No. You pay for your ads directly to Meta and TikTok. In session 1 you learn how to set a sensible test budget.

Will you run my ads?

No. You create and run your own campaigns, with your trainer guiding and reviewing each step.

Facebook, Instagram or TikTok — which should I use?

You learn how each platform works and who uses it, so you can choose the right one for your customers.

Your customers are scrolling right now. Learn to reach them.

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