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Module 15  •  Scale stage

Conversion Optimisation

Learn to find where visitors leave your website and make the changes that turn more of them into customers — tested, not guessed.

3Live sessions
4.5Hours in total
$490Price
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Who this module is for

  • Website owners who get visitors but too few enquiries or sales.
  • Anyone paying for ads who wants more results from the same budget.
  • Online shops with high cart or checkout drop-off.

Before you start

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Find the leaks

    90 min
    Topics
    • What conversion rate really means, and which conversions matter for you
    • Your funnel: landing page → product or service → form or checkout → thank you
    • Finding drop-offs in Google Analytics
    • Heatmaps and session recordings with tools like Microsoft Clarity, used with consent
    • Asking visitors: short surveys and feedback widgets

    In the session: you map your funnel and find your three biggest leaks with your trainer.

  2. Session 2 — Fix what matters

    90 min
    Topics
    • The clarity check: does every page say what it is, for whom, and what to do next?
    • Trust: reviews, guarantees, contact details, security
    • Forms and checkout: fewer fields, fewer steps
    • Speed and mobile experience
    • Writing test ideas: "If we change X, Y will improve, because Z"
    • Choosing what to test first

    In the session: you write your improvement ideas and choose the first test for your website with your trainer.

  3. Session 3 — Test & learn

    90 min
    Topics
    • A/B testing: how it works and which tools to use
    • How many visitors you need, and how long to run a test
    • Reading results: winners, losers and "no difference"
    • When you don't have enough traffic: before-and-after changes done carefully
    • A monthly improvement routine

    In the session: you set up your first A/B test or improvement with your trainer and plan your routine.

Practical assignment

Write your funnel map and improvement ideas, then run one A/B test or one carefully measured change for at least two weeks. Send your trainer a short summary (template in the workbook): what you changed, why, and what happened. Your trainer reviews it and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 3 sessions
  • Funnel map template
  • Page clarity checklist
  • Trust and checkout checklist
  • Test idea template and priority scoring sheet
  • A/B test sample size guide
  • Assignment summary template
  • Glossary of conversion optimisation terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

My website has few visitors. Is this module useful?

Yes. Many improvements don't need a formal test, and session 3 shows you how to measure changes carefully when traffic is low.

Do I need paid tools?

No. Microsoft Clarity is free, and many A/B testing options have free or low-cost plans.

Will you change my website?

No. You make and test the changes yourself, with your trainer guiding and reviewing your work.

More visitors cost money. More customers from the same visitors don't.

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