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Module 05  •  Build stage

Website Content & Copywriting

Learn to write website pages that are clear, easy to read and turn visitors into customers — in your own words.

3Live sessions
4.5Hours in total
$490Price
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Who this module is for

  • Website owners whose pages don't explain clearly what they offer.
  • Anyone who finds it hard to write about their own business.
  • Students building their website in module 04 who want strong text from the start.

Before you start

  • A website, or a website plan with the list of pages you need.
  • Some notes about your offer and your customers. Module 01 covers this.
  • Recommended first: From Idea to Online Business (module 01) and Website Launch (module 04).

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Message & structure

    90 min
    Topics
    • Your core message: who it's for, what they get, why you
    • Speaking your customer's language: finding the words they use
    • How people read online: scanning, headings and short paragraphs
    • Page structure: headline, benefits, proof, call to action
    • Features vs benefits

    In the session: you write your core message and the structure of your home page with your trainer.

  2. Session 2 — Writing your key pages

    90 min
    Topics
    • Home page: the first 5 seconds
    • About page: telling your story so it builds trust
    • Product or service pages: descriptions that answer every question
    • Calls to action: words, placement and number
    • Using customer reviews and examples honestly

    In the session: you write your home page text and one product or service page with your trainer.

  3. Session 3 — Polish, tone & AI tools

    90 min
    Topics
    • Editing: shorter, clearer, stronger
    • Tone of voice: consistent across every page
    • Readability: sentence length, plain words, formatting
    • Using AI writing tools to draft, shorten and translate — and checking the result
    • Writing for search engines without spoiling the text (in depth in module 08)
    • Common mistakes that cost sales

    In the session: you edit your pages with your trainer and set your tone-of-voice rules.

Practical assignment

Write or rewrite three pages of your website: home, about, and one product or service page. Send them to your trainer (as a link or document), who reviews them and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 3 sessions
  • Core message worksheet
  • Page structure templates (home, about, product/service)
  • Headline formulas
  • Call-to-action examples
  • Editing checklist
  • AI writing prompts and checking guide
  • Tone-of-voice template

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

Will you write my website text?

No. You write it yourself, with your trainer guiding and giving feedback. You leave able to write any new page on your own.

English is not my first language. Can I take this module?

Yes. You can write in your own language, and sessions are available in English and Spanish. The methods work in any language.

Can I just use AI to write everything?

AI tools can help a lot, and session 3 shows you how to use them well. But your customers buy from you, so you learn to keep the text accurate and in your own voice.

Good words sell. Learn to write yours.

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