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Module 11  •  Grow stage

Email Marketing & Automation

Learn to build your own email list and set up emails that welcome, inform and sell — even while you sleep.

3Live sessions
4.5Hours in total
$490Price

Who this module is for

  • Website owners who get visitors but no repeat customers.
  • Anyone who wants an audience they own, not only followers on social media.
  • Online shops that want to recover abandoned carts and bring customers back.

Before you start

Learning outcomes

By the end of this module you will be able to:

Syllabus

  1. Session 1 — Your list & your platform

    90 min
    Topics
    • Why your own email list is your most valuable marketing asset
    • Email platforms compared: Mailchimp, Brevo, MailerLite, Klaviyo and others
    • Consent and the GDPR: opt-in, double opt-in, unsubscribe
    • Sign-up forms and pop-ups that don't annoy visitors
    • Lead magnets: a free guide, checklist or discount that earns sign-ups

    In the session: you set up your email platform, create your sign-up form and plan your lead magnet with your trainer.

  2. Session 2 — Welcome sequence & automations

    90 min
    Topics
    • The welcome sequence: the most-read emails you will ever send
    • Writing emails: subject lines, preview text, one message, one call to action
    • Automations: abandoned cart, post-purchase, win-back
    • Segments and tags: sending the right email to the right people
    • Email design: simple, mobile-first templates

    In the session: you write and switch on your welcome sequence with your trainer.

  3. Session 3 — Newsletters, deliverability & results

    90 min
    Topics
    • Newsletters: what to send, how often, and how to plan them
    • Deliverability: domain authentication (SPF, DKIM, DMARC), list hygiene, avoiding spam filters
    • Rules from Gmail and Yahoo for bulk senders, including one-click unsubscribe
    • Metrics that matter: clicks, conversions, unsubscribes — and why open rates can mislead
    • A/B testing subject lines and content

    In the session: you check your sending setup with your trainer and plan your next 3 newsletters.

Practical assignment

Publish your sign-up form, switch on a welcome sequence of at least three emails, and send your first newsletter. Send your trainer screenshots of your form and automation, and a link to the newsletter. Your trainer reviews them and gives you written feedback on your assignment.

Quiz & certificate

A 15-question online quiz at the end of the module. Pass mark: 70%. You can retake it once. When you pass and complete your assignment, you receive a certificate of completion from SEBO Solutions UAB.

Course workbook

The PDF workbook for this module includes:

  • Lesson notes for all 3 sessions
  • Email platform comparison table
  • Lead magnet ideas and planning sheet
  • Welcome sequence templates
  • Subject line formulas
  • Deliverability checklist
  • Newsletter planning calendar
  • Glossary of email marketing terms

What every module includes

Live 1-on-1 sessions

90-minute online sessions with your trainer, recorded for you if you agree.

Course workbook

A PDF workbook with lessons, checklists and templates.

Practical assignment

You apply what you learn on your own project, and we review it.

Short quiz

Check your knowledge at the end of the module.

Certificate

A certificate of completion from SEBO Solutions UAB.

30 days follow-up

Ask questions by email for 30 days after your last session.

Continue your path

FAQ

Do I need many subscribers to start?

No. You set up everything correctly from the start, so every new subscriber gets the right emails automatically.

Are email platform costs included?

No. Most platforms are free for small lists. You pay them directly if your list grows beyond the free plan.

Will you write my emails?

No. You write them yourself with templates and formulas from the workbook, and your trainer gives you feedback.

Followers come and go. Your email list is yours. Start building it.

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